The conversation

A short manifesto about the future of online interaction [Feel free to share.] The world is changing. Faster and more suddenly than most of us expected. And beyond the fraught health emergencies that so many are going through, many of us are being asked to quickly move our meetings and our classes online. Fortunately, there […]

Read More

Thoughts on a virus

I’ve been studying digital media “viruses” for more than 20 years, and much of what we have discovered about them comes from the analogy to epidemiology and the behavior of real viruses. Here are some ideas that might be relevant as we come to grips with a slowly unfolding tragedy, and help us with our […]

Read More

Information wants to be free*

*No, that’s not what he said, and no, it’s not completely true. Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said: On the one hand you have — the point you’re making Woz — is […]

Read More

25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing […]

Read More

The Future of Digital Marketing

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster.1 The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and changes as innovations in technology develop. […]

Read More