Don’t give up

When is it time to give up, to stop trying, to settle for what is? Five years ago, when I founded the altMBA, I had no idea what 2020 would be like. I don’t think anyone could have described the confluence of events, the unevenly distributed tragedy of our times, the injustice, the hurt and […]

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Interview with VP of Marketing at +$50m revenue manufacturing firm: how to break into new customer segments. MJ Peters tells us her strategy from customer discovery through to running marketing experiments for generating inbound demand.

Hi everyone, I recently chatted to MJ Peters, VP Marketing at Firetrace ($50m+ turnover) and ex-employee of inbound specialist Chris Walker. I learned so much from her, so I’m really keen to share the insight with you. MJ has a lot of experience launching her product into new customer segments, and we talked about that […]

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