Sixty orbits

Birthdays are contagious. No one actually remembers the day they were born, other people remember it for you. And the way we celebrate them is cultural, a shared process that keeps changing. People keep track of birthdays, and today used to be mine. Sixty of them. It doesn’t feel like it’s been that many. Time […]

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Don’t give up

When is it time to give up, to stop trying, to settle for what is? Five years ago, when I founded the altMBA, I had no idea what 2020 would be like. I don’t think anyone could have described the confluence of events, the unevenly distributed tragedy of our times, the injustice, the hurt and […]

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Interview with VP of Marketing at +$50m revenue manufacturing firm: how to break into new customer segments. MJ Peters tells us her strategy from customer discovery through to running marketing experiments for generating inbound demand.

Hi everyone, I recently chatted to MJ Peters, VP Marketing at Firetrace ($50m+ turnover) and ex-employee of inbound specialist Chris Walker. I learned so much from her, so I’m really keen to share the insight with you. MJ has a lot of experience launching her product into new customer segments, and we talked about that […]

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How Responsive Web Design Works

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.7 billion. That’s a lot of mobile activity.) But what they’re doing on […]

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Bulletins vs bulletin boards

[Here’s a simple communications hack for small teams and organizations:] When times are changing and you’re adjusting on the fly, it’s tempting to send another alert. The rules at the farmer’s market, the latest schedule for a changing event, the status of a server… When I was growing up in Buffalo, they used to announce […]

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