Don’t give up

When is it time to give up, to stop trying, to settle for what is? Five years ago, when I founded the altMBA, I had no idea what 2020 would be like. I don’t think anyone could have described the confluence of events, the unevenly distributed tragedy of our times, the injustice, the hurt and […]

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Interview with VP of Marketing at +$50m revenue manufacturing firm: how to break into new customer segments. MJ Peters tells us her strategy from customer discovery through to running marketing experiments for generating inbound demand.

Hi everyone, I recently chatted to MJ Peters, VP Marketing at Firetrace ($50m+ turnover) and ex-employee of inbound specialist Chris Walker. I learned so much from her, so I’m really keen to share the insight with you. MJ has a lot of experience launching her product into new customer segments, and we talked about that […]

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How Responsive Web Design Works

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.7 billion. That’s a lot of mobile activity.) But what they’re doing on […]

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Bulletins vs bulletin boards

[Here’s a simple communications hack for small teams and organizations:] When times are changing and you’re adjusting on the fly, it’s tempting to send another alert. The rules at the farmer’s market, the latest schedule for a changing event, the status of a server… When I was growing up in Buffalo, they used to announce […]

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The semiotics of face masks

It’s difficult to get adults to wear bicycle helmets. (I wrote about this on the blog 16 years ago). The reason has nothing to do with comfort or safety. It has to do with signals. Semiotics is the science of flags, signals and other communications. It studies the very human act of judging something (or […]

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