The semiotics of face masks

It’s difficult to get adults to wear bicycle helmets. (I wrote about this on the blog 16 years ago). The reason has nothing to do with comfort or safety. It has to do with signals. Semiotics is the science of flags, signals and other communications. It studies the very human act of judging something (or […]

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The conversation

A short manifesto about the future of online interaction [Feel free to share.] The world is changing. Faster and more suddenly than most of us expected. And beyond the fraught health emergencies that so many are going through, many of us are being asked to quickly move our meetings and our classes online. Fortunately, there […]

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Thoughts on a virus

I’ve been studying digital media “viruses” for more than 20 years, and much of what we have discovered about them comes from the analogy to epidemiology and the behavior of real viruses. Here are some ideas that might be relevant as we come to grips with a slowly unfolding tragedy, and help us with our […]

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Information wants to be free*

*No, that’s not what he said, and no, it’s not completely true. Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said: On the one hand you have — the point you’re making Woz — is […]

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25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing […]

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